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What Keeps Giant Screen Theaters From Reporting Attendance?

In Order to Leverage Data, Members Must First Help Provide It

Data. It’s critical for organizations to gather it, assess it, and use it to guide business decisions. As a marketer, tracking metrics for us is imperative to defining what’s working and what could be working better. Each year, I hear GSCA members clamoring for more information on audiences, and the industry. However, the most basic of details—overall theater attendance—is reported by less than half of member theaters. What keeps giant screen theaters from reporting attendance?

Tuesday, July 07, 2015/Author: Administrator Account/Number of views (9612)/Comments (-)/

Categories: Blogs

Tags: Omniversum Berend Reijnhoudt giant screen attendance Rich Swietek Dave Duszynski Cincinnati Museum Center theater attendance

Film Producers, Don't Forget About the Domes

As an IMAX dome theater, we review almost all films that are released. Unfortunately, we see ourselves turning down more and more films because we feel that the technical quality is too poor to put on our dome. It’s painful to reject a film that has a great story and a marketable subject but looks horrible on the dome. So I am asking producers to think about this...

Thursday, November 13, 2014/Author: Administrator Account/Number of views (7085)/Comments (-)/

Categories: Blogs

Tags: digital dome film production Omniversum Berend Reijnhoudt economics

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