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GSCA Session to Provide Front-Row Seat to the Creative Process It Takes to Form an Effective Marketing Plan

Rather than focusing on the success of the campaign, we will look at the ways marketing teams brainstormed and wrestled with concepts, raised sponsorship and in-kind support.

In an early morning session next Wednesday, October 5th, we are going to engage in a creative exercise together as part of the GSCA Marketing Session "The Road to Success: Creativity, Strategy, and Execution: Marketing Workshop." Rather than simply learning about four successful marketing campaigns launched by four of our institutional theaters this year, we are going to see how the experienced marketing professionals from these theaters approach the creative challenges when promoting a film.

Sunday, October 02, 2016/Author: Anonym/Number of views (2274)/Comments (-)/

Categories: Blogs

Tags: Marketing GSCA International Conference and Trade Show Michael Daut professional development

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