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Blogs

We encourage participation and welcome comments on the GSCA blogs. Please note, however, that in an effort to prevent spammers from cluttering the comments section, comments are moderated before they appear on the site. All legitimate comments will be approved. If you have any questions, please contact kelly@giantscreencinema.com.

Any views or opinions expressed in these blog posts or in the comments belong solely to the writers and do not reflect the opinions of the GSCA.

  

Championing An Idea Is Not a Solo Gig

How do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?

Rich Swietek of Friendly Giant Marketing heard many attendees leaving the GSCA Marketing Symposium with visions of putting into practice what they learned upon their return home. Did anyone actually implement what they said they would? And how do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?
Tuesday, January 16, 2018/Author: Administrator Account/Number of views (1206)/Comments (-)/
Categories: Blogs
Tags: MarketingRich Swietekmarketing symposium

The Secret Journey Through The Hidden Mysteries Of Giant Screen Movie Titles

Why Does There Seem to be Repetitive Uniformity in Giant Screen Film Titles?

First impressions are critical. We all want to put our best foot forward—to stand out and separate ourselves from the crowd. So why is this not the case with the titles of giant screen documentaries? Arguably, the single most important determining factor in the success of any film, especially a giant screen documentary, is its title. Rich Swietek of Friendly Giant Marketing wonders why there seems to be a repetitive uniformity and lack of drama to giant screen film title construction. 
Tuesday, February 02, 2016/Author: Rich Swietek/Number of views (2402)/Comments (-)/
Categories: Blogs
Tags: Rich SwietekFriendly Giant marketingfilm titles

What Keeps Giant Screen Theaters From Reporting Attendance?

In Order to Leverage Data, Members Must First Help Provide It

Data. It’s critical for organizations to gather it, assess it, and use it to guide business decisions. As a marketer, tracking metrics for us is imperative to defining what’s working and what could be working better. Each year, I hear GSCA members clamoring for more information on audiences, and the industry. However, the most basic of details—overall theater attendance—is reported by less than half of member theaters. What keeps giant screen theaters from reporting attendance?

Tuesday, July 07, 2015/Author: Administrator Account/Number of views (8296)/Comments (-)/
Categories: Blogs
Tags: OmniversumBerend Reijnhoudtgiant screenattendanceRich SwietekDave DuszynskiCincinnati Museum Centertheater attendance
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