Giant Screen Cinema Association
Phone: +1-919-346-1123
 info@giantscreencinema.com
Member Login | Join/Renew | Contact Us
Search
Menu
  • About Us
    • Board Members
    • Strategic Plan
    • Bylaws PDF
    • Advertising
    • SiteMap
    • Privacy Policy
  • Member Center
    • Join or Renew Membership
    • Member Directory
    • Member List and Map
    • Member Benefits
    • Theater Scholarship Program
    • Lifelong Learning
    • Webinars
    • Blogs
    • Marketing Symposium
    • Certified Giant Screen Program
    • Giant Screen Specifications
    • Theater Attendance Reporting
    • Marketing Library
    • Conference Materials
    • Camera Tests
    • DIGSS
    • Production-Postproduction Workflow
    • Industry Research
    • Giant Screen Glossary
    • Committees
    • Mentor Program
    • Job Board
    • The Giant Screen Difference
    • ENews Subscription Form
  • Events
    • 2019 Conference
    • ASTC Big Screen Day 2019
    • 2020 Film Expo
    • 2020 Conference
    • Film Policy
    • Event Policy
    • Conference and Event Archive
    • Event Photo Gallery
  • Newsroom
  • Films
    • Film Database
    • Film Release Schedule
  • Awards
    • Awards Criteria
    • 2018 Award Winners
    • Past Award Winners
  • Contact Us
Join or Renew Membership
Member Directory
Member List and Map
Member Benefits
Theater Scholarship Program
Lifelong Learning
Webinars
Blogs
Marketing Symposium
Certified Giant Screen Program
Giant Screen Specifications
Theater Attendance Reporting
Marketing Library
Conference Materials
Camera Tests
DIGSS
Production-Postproduction Workflow
Industry Research
Giant Screen Glossary
Committees
Mentor Program
Job Board
The Giant Screen Difference
ENews Subscription Form

Blog Archive

«August 2019»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive

  • 2019, July (1)
  • 2019, June (1)
  • 2019, April (3)
  • 2019, March (2)
  • 2018, November (1)
  • 2018, October (1)
  • 2018, July (1)
  • 2018, February (2)
  • 2018, January (2)
  • 2017, April (1)
  • 2017, February (1)
  • 2016, October (1)
  • 2016, September (1)
  • 2016, June (2)
  • 2016, May (1)
  • 2016, February (1)
  • 2016, January (3)
  • 2015, November (2)
  • 2015, October (1)
  • 2015, July (2)
  • 2015, June (1)
  • 2014, December (1)
  • 2014, November (3)
  • 2014, October (3)
  • 2014, September (2)
  • 2014, August (2)

Member Center:
Blogs

We encourage participation and welcome comments on the GSCA blogs. Please note, however, that in an effort to prevent spammers from cluttering the comments section, comments are moderated before they appear on the site. All legitimate comments will be approved. If you have any questions, please contact kelly@giantscreencinema.com.

Any views or opinions expressed in these blog posts or in the comments belong solely to the writers and do not reflect the opinions of the GSCA.

If you'd like to contribute a blog post, please contact kelly@giantscreencinema.com.

  

Championing An Idea Is Not a Solo Gig

How do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?

Rich Swietek of Friendly Giant Marketing heard many attendees leaving the GSCA Marketing Symposium with visions of putting into practice what they learned upon their return home. Did anyone actually implement what they said they would? And how do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?
Tuesday, January 16, 2018/Author: Administrator Account/Number of views (2465)/Comments (-)/
Categories: Blogs
Tags: MarketingRich Swietekmarketing symposium

The Secret Journey Through The Hidden Mysteries Of Giant Screen Movie Titles

Why Does There Seem to be Repetitive Uniformity in Giant Screen Film Titles?

First impressions are critical. We all want to put our best foot forward—to stand out and separate ourselves from the crowd. So why is this not the case with the titles of giant screen documentaries? Arguably, the single most important determining factor in the success of any film, especially a giant screen documentary, is its title. Rich Swietek of Friendly Giant Marketing wonders why there seems to be a repetitive uniformity and lack of drama to giant screen film title construction. 
Tuesday, February 02, 2016/Author: Rich Swietek/Number of views (2929)/Comments (-)/
Categories: Blogs
Tags: Rich SwietekFriendly Giant marketingfilm titles

What Keeps Giant Screen Theaters From Reporting Attendance?

In Order to Leverage Data, Members Must First Help Provide It

Data. It’s critical for organizations to gather it, assess it, and use it to guide business decisions. As a marketer, tracking metrics for us is imperative to defining what’s working and what could be working better. Each year, I hear GSCA members clamoring for more information on audiences, and the industry. However, the most basic of details—overall theater attendance—is reported by less than half of member theaters. What keeps giant screen theaters from reporting attendance?

Tuesday, July 07, 2015/Author: Administrator Account/Number of views (9078)/Comments (-)/
Categories: Blogs
Tags: OmniversumBerend Reijnhoudtgiant screenattendanceRich SwietekDave DuszynskiCincinnati Museum Centertheater attendance
RSS

About Us

Join or Renew

Member Benefits

Board

Committees

Advertising Opportunities

Contact Us

Resources

Member Directory

Film Database

Industry Research

Certified Giant Screen Program

Professional Development

Theater Attendance Reporting

Marketing Library

Lifelong Learning Success Stories

Digital Immersive Giant Screen Specifications

Production/Postproduction Workflow

Connect

News

Blogs

Job Board

Classifieds

Events

2019 International Conference & Trade Show

624 Holly Springs Road, Suite 243 | Holly Springs, NC 27540 | Phone: +1-919-346-1123 | Fax: +1-919-573-9100 | info@giantscreencinema.com