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October 26, 2015—Brand USA—the destination-marketing organization for the U.S.—has named REI (Recreational Equipment, Inc.) as a "Proud Sponsor" of the new giant screen film National Parks Adventure
, which will be released in IMAX® theaters and giant-screen cinemas in February 2016 around the globe. The film is produced by MacGillivray Freeman Films, a leader in the giant-screen documentary film industry.
October 22, 2015—Subaru of America, Inc., and Brand USA, the destination-marketing organization for the United States, have announced a global partnership in support of the new giant-screen, 3D documentary National Parks Adventure
, which will be released in IMAX® and giant screen theatres worldwide in February 2016. The film celebrates America’s Great Outdoors and the centennial of the National Park Service and is produced by Academy Award®-nominated filmmakers MacGillivray Freeman Films. As part of the partnership, the film will feature a short vignette from Subaru that promotes the importance of the national parks and the need to protect them.