July 12, 2021—Achtel Pty Limited, a digital cinema equipment maker, and XM2 Pursuit, specialists of aerial and ground-based camera platforms, announced this week that the general rental of the 9x7 is now available. The 9x7 is a new high-end cinema camera with global shutter and ground-breaking sharpness. It has unmatched low-light capabilities and color accuracy that offers superior image quality at a lower cost. Aimed to replace multi-camera arrays and 70mm film, the 9x7 specifically targets high-end VFX, VR, Giant Screen and IMAX productions. Advanced motion control and post workflows combine to provide new opportunities for film makers.

September 17, 2020—LOS ANGELES, CA–IMAX Corporation unveiled today the “Filmed In IMAX” program, a new partnership with the world’s leading camera manufacturers to meet filmmaker demand for The IMAX Experience®. Through the program, IMAX will certify high-end, best-in-class digital cameras with leading brands including ARRI, Panavision, RED Digital Cinema and Sony to work in the IMAX® format when paired with its proprietary post-production process. Top Gun: Maverick, shot with Sony’s VENICE, and Dune, shot with the ARRI ALEXA LF, will be among the first releases certified as “Filmed in IMAX” through the new program.

September 14, 2020—With the launch this week of the new ACHTEL 9x7 camera, the world’s largest cinema screens are about to get sharper. Much, much sharper. The ACHTEL 9x7, designed specifically for IMAX and Giant Screen production, has almost twice the resolution of industry-leading RED Monstro cameras and over 26 times their maximum data rate, or bandwidth. But it’s not just in terms of resolution that this extraordinary, new camera leads the way.

May 2, 2017—From the LA Times:  "To get the maximum visual effect for his upcoming World War II movie Dunkirk, Christopher Nolan relied on a $1-million, 54-pound Imax camera that was mounted to the front of a fighter plane and submerged off the coast of France...Four Hollywood releases this year were shot with Imax cameras, up from three last year and just one in 2015. Currently, less than 15% of the roughly 30 movies released annually in Imax theaters use the company’s film and digital cameras, partly because they are more expensive than conventional equipment. But Imax is aggressively marketing its high-end cameras to filmmakers in an effort to boost that share." Read the full article here. 

 

May 19, 2016—Google (NASDAQ: GOOG) and IMAX Corporation (NYSE: IMAX) today announced at Google's annual developer conference, Google I/O, that the companies are working to develop a cinema-grade virtual reality (VR) camera—the IMAX^® VR camera—to enable today's leading filmmakers and content creators to deliver the highest-quality 3D 360-degree content experiences to audiences worldwide.