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December 15, 2020—From Colleen Dilenschneider at IMPACTS Experience: There’s finally good news on the pandemic horizon! The US is planning to begin its coronavirus vaccine rollout. Research shows that people are notably gearing up to visit cultural entities such as museums, zoos, aquariums, and performing arts organizations with gusto in the next six months or longer...Intentions to visit cultural entities in 2021 have dramatically increased since the announcement of the upcoming coronavirus vaccination. But the first quarter of the new year may not be easy...the American public’s intent to return to leisure activities is strong. For this reason, the key takeaway from the research is that people likely plan to attend–at elevated levels–after they are vaccinated.
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