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IMAX Embeds Itself with Hollywood Directors to Make Sure You See Dunkirk and Transformers on Its Screens

May 2, 2017—From the LA Times: "To get the maximum visual effect for his upcoming World War II movie Dunkirk, Christopher Nolan relied on a $1-million, 54-pound Imax camera that was mounted to the front of a fighter plane and submerged off the coast of France...Four Hollywood releases this year were shot with Imax cameras, up from three last year and just one in 2015. Currently, less than 15% of the roughly 30 movies released annually in Imax theaters use the company’s film and digital cameras, partly because they are more expensive than conventional equipment. But Imax is aggressively marketing its high-end cameras to filmmakers in an effort to boost that share." Read the full article here.