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March 16, 2016—IMAX Corp. today launched an ambitious corporate social responsibility initiative, "Big Picture," as an extension of its core mission to educate, entertain and inspire movie audiences globally. The wide-ranging campaign (#IMAXBigPicture) will leverage the power of film to promote awareness of and appreciation for the "big picture," the understanding that the actions we take in our daily lives can significantly impact the future of the planet. Under the initiative, IMAX has partnered with the United Nations Environment Programme (UNEP) specifically to address the host of environmental, societal and economic issues facing society as a whole.
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