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October 26, 2015—Brand USA—the destination-marketing organization for the U.S.—has named REI (Recreational Equipment, Inc.) as a "Proud Sponsor" of the new giant screen film
National Parks Adventure, which will be released in IMAX® theaters and giant-screen cinemas in February 2016 around the globe. The film is produced by MacGillivray Freeman Films, a leader in the giant-screen documentary film industry.