Upcoming Webinars

We will be hosting a series of new webinars in 2021. Stay tuned for further details as they are confirmed. 

Webinar Recordings

Engaging Audiences with Innovative Virtual Programming

In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school  district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors and museums might incorporate into their programs to enhance engagement. This program was coordinated by Marlene Janetos, who co-moderated the webinar with Mary Jane Dodge.

Presenters:

• Erik Leitner, STEM Educator, Broward County Public Schools (Florida)
• Jenn Bentz, Audio/Visual Technician and Theater Professional, Pacific Science Center
• Jessica Rice, Director of Education, Whitaker Center for Science and the Arts
• Lori Rick, Senior Director of Marketing & Communications, MacGillivray Freeman Films
• Deborah Raksany, Vice President of Strategic Partnerships, Giant Screen Films
• Jennifer Lee Hackett, Manager of Museum and Non-Theatrical Sales, Sinking Ship Entertainment
• Ed Capelle, Senior VP of Distribution, K2 Studios
• Manuel Calderon de la Barca Sanchez, Professor, Department of Physics and Astronomy, University of California-Davis

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GSCA's Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. Presented by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge.

Click here to download a PDF of the PowerPoint presented during the webinar

Digital Marketing Tools for Theaters and Distributors

Learn about some of the latest strategies and tactics being used to successfully market giant screen films.  Presenters include:

• Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture  share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. 
• Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. 
• Lori Rick and Shauna Badheka from MacGillivray Freeman Films  share the strategies and tools they're providing theaters for MacGillivray Freeman's recent and upcoming releases and highlight their top five favorite social posts and promotions from theaters. 

We encourage you to share this webinar recording with your digital marketing and social media staff.

Click here to download a PDF of the Digital Marketing Roadmap mentioned at the end of the webinar

It Takes a Museum: Discovery Place's Award-Winning Year of the Engineer Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can apply the same principles to develop your own programs to extend giant screen learning and enhance the visitor experience.

Secrets of GSCA Membership

In this webinar, find out where to access the demographics of a giant screen movie-goer, what it takes to become a Certified Giant Screen™, and guidelines for giant screen production. Unlock the mysteries of great education programs and award-winning marketing campaigns. Discover exclusive member benefits and resources. Presented by GSCA staff Tammy Seldon and Kelly Germain.

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film.

The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and Media Relations Manager, shares highlights from the campaign and how their TIV social media campaign garnered the greatest organic reach and engagement of any other post to their page, resulting in the film performing 28 percent stronger than their average IMAX film attendance. 

For IMAX Melbourne's campaign to launch A Beautiful Planet, astronaut Marsha Ivins was interviewed 31 times in 5 days, spoke at multiple special event screenings, met with numerous school children, and more to help promote the film. Kate Piasecka, PR and Brand Manager at IMAX Melbourne, shares how their comprehensive, GSCA award-winning campaign leveraged one of the film's stars for a total audience reach in excess of 3.4 million people, resulting in multiple sold-out event screenings and box office returns 15 percent above their goal. 

Kate will also be presenting marketing campaigns at the Giant Screen 101 session on September 20 as part of the 2018 GSCA International Conference and Trade Show.