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UID:10361-1796212800-1796216400@www.giantscreencinema.com
SUMMARY:GSCA Marketing Cafe
DESCRIPTION:REGISTER HEREThe GSCA Marketing Café is a casual\, creative meetup where GSCA members can connect\, explore ideas\, and support each other outside the inbox. \nWhy We’re Doing This \nThe Marketing Café is designed to help us learn from each other in an open\, low-pressure environment: \n\nTalk about marketing topics and trends\nShare insights\, challenges\, and solutions\nFind simple ways to collaborate with other GSCA members\n\nHow It Works \n\nA 60-minute session with a quick check-in and check-out\nCo-creative methods (including Lean Coffee) — no preparation needed\nOpen to any GSCA member\, not just marketers\nFacilitated by Caroline\, Ryan\, and Tammy\n\nDetails \n\nDate & Time: Wednesday\, December 2\, at noon ET\nLocation: Zoom – Register Here!\nHosts: Caroline and Ryan from the Marketing Committee\n\nWhether you want to exchange ideas\, learn something new\, or simply connect with colleagues\, the Marketing Café is your space to do it. \nThis initiative is a friendly spin-off from the Marketing Committee — a more informal place to collaborate\, chat\, and grow together. \nWe look forward to having you with us!
URL:https://www.giantscreencinema.com/gscaevent/gsca-marketing-cafe-7/
LOCATION:Zoom
CATEGORIES:Marketing
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DTSTART;TZID=America/New_York:20261208T120000
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UID:10334-1796731200-1796736600@www.giantscreencinema.com
SUMMARY:Programming Your Screen: What's Working\, What's Not?
DESCRIPTION:NEW! GSCA Theatre Success Forum: \nReal Conversations. Practical Solutions. Stronger Theatres. \nA brand-new\, members-only program designed to help your giant screen theatre thrive! \nRunning a giant screen theatre comes with unique challenges—and some of the best solutions come from connecting with people who understand exactly what you’re facing. \nThat’s why we’re excited to introduce the GSCA Theatre Success Forum\, a new series of candid\, peer-to-peer conversations bringing together giant screen theatre professionals to share experiences\, exchange ideas\, tackle challenges\, and learn from one another. \nNo formal presentations. No slide decks. Just real conversations about what matters most to your theatre. \nEach 90-minute online forum will be facilitated but driven by participants\, creating an informal space to discuss what’s working\, what’s not\, and what we can learn from each other. \nWhether you’re responsible for programming\, operations\, marketing\, staffing\, admissions\, or the overall success of your theatre\, this is your opportunity to connect with colleagues who face many of the same decisions you do. \nMark Your Calendar! \nOur first Theatre Success Forum launches in December\, with four more conversations scheduled for 2027. \nHow are theatres deciding what to show? From educational documentaries and Hollywood releases to special events and alternative programming\, we’ll explore strategies\, challenges\, and new opportunities for getting audiences into seats. \nREGISTER HERE
URL:https://www.giantscreencinema.com/gscaevent/programming-your-screen-whats-working-whats-not/
LOCATION:Zoom
CATEGORIES:Theatre Success Forum
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DTSTART;TZID=America/New_York:20270112T120000
DTEND;TZID=America/New_York:20270112T130000
DTSTAMP:20261108T133439Z
CREATED:20261108T133422Z
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UID:10342-1799755200-1799758800@www.giantscreencinema.com
SUMMARY:GSCA Audience Research Activation Toolkit Webinar Series Kickoff: Tuesday\, January 12 at noon ET
DESCRIPTION:Your Theater Isn’t Being Outcompeted. It’s Being Underused.\nWhat if your giant screen theater’s biggest challenge isn’t competition from commercial cinemas\, but the opportunities you’re missing? \nMany museums and science centers treat their giant screen theaters as an add-on to the museum experience rather than a destination in their own right. But GSCA audience research tells a different story: 45% of surveyed theatergoers said the theater was their primary reason for visiting the institution\, and another 44% said it was one of several reasons. \nJoin John Morey of Morey Group for a candid\, data-driven conversation about why giant screen theaters may be underperforming—and what institutions can do about it. \nDrawing on GSCA’s extensive audience and market research\, John will challenge conventional thinking about competition\, audience development\, and the role of the theater within a cultural institution. Discover how repositioning your theater\, reaching audiences beyond traditional museum visitors\, and treating film programming as a destination experience can create new opportunities for attendance and revenue. \nYour theater may have more potential than you think. It’s time to put it to work. \nRegister HERE
URL:https://www.giantscreencinema.com/gscaevent/gsca-audience-research-activation-toolkit-webinar-series-kickoff-tuesday-january-12-at-noon-et/
CATEGORIES:Audience Research Activation Toolkit Webinar Series
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