Marketing Award Submission

2024 GSCA Marketing Awards Submission

"*" indicates required fields

A separate form must be submitted for each award entry. Formatting does not translate once the form is submitted, so please do not use bold, italics, bullet points, or special character formatting. It is recommended that you use the Word document worksheet provided at the web link above and type out your answers before entering them on this form.

Select which category you are entering*

Best Film Launch by Theater

Best Marketing Campaign by a Distributor

Film Name*

Contact Information

Primary Contact for Entry*

First Last

Primary Contact Company Name*

Primary Contact Phone Number*

Primary Contact Email*

Marketing Team*

Share the names, titles, and email addresses for the people responsible for this campaign.

Marketing Campaign Information*

Marketing Plan Describe the context, goals, strategies and tactics involved in planning this program. For context, please include the size of your market and your budget, including in-kind sponsorships, as this will be taken into consideration when comparing campaigns from different-sized markets. Please limit your response to about 600 words (about2,700 characters). This section represents 20% of the judging: 2% = Context: market size, advertising/promotion budget including in-kind sponsorships 6% = Goals: Attendance, targeting new audiences, integration with museum or community programs, etc. 12% = Strategies and tactics: What is the BIG idea?

Implementation*

Describe how you implemented the following elements in your campaign: public relations, promotions, advertising, social media, collateral materials, and other elements. Judging in this section is based on creativity and quality of execution. Please limit your response to no more than 600 words (about 2700 characters). This section represents 60% of the judging: 10% = Public Relations: Other than a press release, what was different? 10% = Promotions: What was the BIG idea? Did you involve community participants? 10% = Advertising: budget, mediums, samples of creative 10% = Social Media: include metrics and screen shots 10% = Collateral Materials: samples 10% = other elements: speakers, community tie-ins, etc.

Measurement of Outcomes*

Describe the impact of the launch and how the results correlate to the campaign’s goals. Include quantifiable results, such as attendance, box office, visibility, impressions, new audiences reached, etc. Please limit your response to no more than 600 words (about 2700 characters). This section represents 20% of the judging and is mandatory for consideration in the judging process.

Please share with us in fewer than 300 words what you felt was the most successful part of the campaign.*

IF YOU HAVE NOT SAVED YOUR RESPONSES IN A WORD DOCUMENT, PLEASE PRINT THIS PAGE FOR YOUR RECORDS BEFORE SUBMITTING.

GSCA Marketing Library*

The GSCA website features a marketing resource library, and we would like to include campaigns that have been submitted for awards consideration. We would include a summary of the campaign, as well as some of the visuals and marketing examples you may provide. Do you give us permission to include your campaign in the library? Inclusion in the library is completely voluntary and in no way affects awards consideration.

Yes, you may include this entry in the marketing library.

No, you may not include this entry in the marketing library.

I have questions before granting permission to include in the library.

Items to submit

We encourage you to submit supplemental materials such as scans or PDFs of ads, media coverage, and other marketing materials; links to YouTube videos or web pages dedicated to the campaign; event photos; .mp3, .mp4, and other video files, etc. All items should be saved in a single folder with your organization in the folder name so we can match the items with your submission. Please send via your preferred file-sharing service to tammy@giantscreencinema.com or contact Tammy for instructions on how to upload the files to GSCA's Dropbox account. All submission forms and materials must be received by July 19. Thank you for your submission. Winners will be announced at the GSCA Achievement Awards Program in Chattanooga, TN.