Part 1: Setting the Stage
Seeing the Forest and the Trees
Museum Playbook presents an interactive summary of the challenges and opportunities that museums and theaters face, with insights gathered from site visits, visitor interviews and member surveys. Insights shared—including the dangers of overlooking audience engagement blindspots—are informative to all GSCA members.
Presenter: Charity Counts, Museum Playbook
Charity M. Counts is an experienced museum project manager and creative team leader. Charity discovered her passion for museum work while finishing her undergraduate degree at Ball State University, and landed her first museum gig at the local museum—Minnetrista—serving as collections assistant. Her career in the museum field has included a variety of roles associated with market research, visitor insights, exhibition development, design and tour management. Most recently, she served as associate vice president of exhibits at the Children’s Museum of Indianapolis where she led numerous exhibition projects, such as Take Me There: China, Terra Cotta Warriors: The Emperor’s Painted Army, National Geographic: Sacred Journeys, and Teenage Mutant Ninja Turtles: Secrets of the Sewer.
Presenter: Despi Ross, Museum Playbook
Over the last 15 years, Despi Ross has been a museum educator, digital content creator, marketer and technologist. She's always had one foot in the museum field and one outside - giving her a rebellious attitude and a unique perspective on audience engagement, museum marketing and how to match mission with revenue goals.