Click here to download a PDF of the 2017 action items to help GSCA achieve its strategic plan (revised March 3, 2017).

1. Build a pipeline of quality educational and entertaining content

GSCA will extend its influence by nurturing content creators who are developing high quality digital content to consider producing that content for the giant screen. The GSCA will support original, high quality, mission-based, educational giant screen films.  The GSCA will encourage its community to collaborate more closely in the adoption of digital technologies to help reduce costs and increase the variety of available content. GSCA will continue its leadership by encouraging development of premium quality  projection and capture technology, Filmmaker Symposia and other initiatives. 

2. Capture data to strengthen community performance

GSCA will facilitate strengthening the links of the value chain in the giant screen industry from production to audience. The GSCA, working with each of its constituencies, will build performance data specific to the giant screen industry to help stakeholders evaluate success, as well as create and deliver better content offerings. The GSCA will offer new models of success and innovations to thrive in the digital cinema age and be on the cutting edge of technology.

3. Nurture a more empathic understanding of audiences and connecting with consumers in a big way – “Build the Tent”

GSCA will work to create demand and shape consumer impressions of the giant screen, making giant screen film a “must see” experience.   The GSCA will encourage the industry to provide extraordinary customer experiences.  GSCA will work across its community to connect with current and potential audiences for giant screen content to develop a deeper understanding of their interests. Through an on-going process of listening and learning, GSCA will develop richer insights into how consumers interact with educational content and experiences in all forms through the various media platforms and devices they use, and possibly discover underserved customer niches and other emerging opportunities for new value creation.

4. Expand participation in the GSCA community

GSCA will strengthen its community by identifying opportunities to reach out to potential participants who previously have not been a priority. For example, GSCA will invite game developers, institutional theaters without giant screens and other secondary stakeholders to participate in the community in ways that will be valuable to them, without the need to make an offer of membership. The strategic intent is to create new relationships with networks of participants with shared interests that are open to cooperating and collaborating to create new value for all stakeholders, including GSCA’s core Members.