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Why the New Normal at Theaters May Mean a Premium Experience for Moviegoers
May 3, 2021—Promising news for the giant screen industry? As vaccines roll out, restrictions lift, and
theaters reopen, audiences have been willing to pay more for an enhanced
experience because—after a year stuck at home—"why do the
ordinary?" The expanding appetite for an enhanced theatrical experience has given
the film and exhibition business a shot of confidence and a weapon
against streamers amid devastation caused by the pandemic. Read the full article from The Hollywood Reporter here.