Beyond the Hype:
How AI Is Shaping the Future of the Giant Screen Industry
AI is already changing how stories are developed, how teams work, and what audiences expect. At ASTC 2026, GSCA will bring giant-screen leaders together for a practical conversation about the opportunities, tradeoffs, rights questions, and audience concerns shaping our field.
Join us for “Beyond the Hype: How Is AI Shaping the Future of the Giant Screen Industry?” on Friday, September 18, from 1:30–2:30 p.m. in North 232AB. This participatory session will examine creative work, marketing, fundraising, leadership, vendor relationships, rights, and audience trust.
Session Presenters:
- Dianne Clark, SciPort Discovery Center
- Joe Cox, Museum of Discovery and Science
- Regina Faden, Fort Worth Museum of Science and History
- Alan Hanstein, Challenger Learning Center
- Ashley LaRose, Science North
- Shaun MacGillivray, MacGillivray Freeman Films
- Jim Remar, Cosmosphere
- Adam Smith, Exploration Place