Part of the promotional campaign that TELUS World of Science– Edmonton (TWOSE) developed for the launch of MacGillivray Freeman’s Humpback Whales was frequent posts in their social media channels. TWOSE utilized the movie trailer, movie stills, behind-the-scenes videos, educational vignettes, and film trivia. They boosted some of their posts with successful outcomes. As we all experiment with social media paid advertising, we find tips and tricks that work better for us. One tip is to allow enough time to let the post gain some traction organically before boosting or promoting. 



Which is better to Boost a post or promote it on Facebook. Check out these helpful tips:

Boost Posts or Promoted Posts on Facebook: Which is Better?

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