April 29, 2016—IMAX and the Bullock Texas State History Museum in Austin, Texas, have announced an agreement to install IMAX’s next-generation digital laser projection system—IMAX® with Laser—at its IMAX® theatre. The groundbreaking new laser technology will replace the Museum’s current IMAX xenon digital projection system and further enhance The IMAX Experience® for visitors.

IMAX with Laser represents a quantum leap forward in cinema technology—providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. The technology will enable the Bullock Texas States History Museum to deliver the full array of the highest-quality IMAX digital content available. This will not only further enhance The IMAX Experience® for its patrons it will also offer the Museum a competitive advantage that can serve as a catalyst for future growth.

“Delivering premium experiences has always been a critical part of our mission and business,” said Dr. Victoria Ramirez, Director, Bullock Texas State History Museum. “IMAX is the only company that can deliver those experiences on our giant screen and we’re delighted to adopt IMAX with Laser—the future of cinema technology.”

“We are extremely pleased to continue our 16-year partnership with the Bullock Texas State History Museum,” said Don Savant, IMAX President of Global Sales, Development & Exhibitor Relations. “We are proud that this prestigious institution looks to IMAX to deliver the world’s best giant screen cinematic experience and together we will introduce a new chapter of immersive moviegoing in Texas.”

Designed from the ground up for IMAX's largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a 1.43:1 aspect ratio with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded color gamut that will allow filmmakers to present more vivid and exotic colors than ever before.

The new system also includes IMAX's next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system's ability to position sounds around the audience and further ensure every seat is the best in the house.

Some of the world’s most iconic venues have installed IMAX with Laser including the Smithsonian’s Air and Space museums (Washington, DC and Chantilly, VA), the Pacific Science Center’s Boeing® IMAX Theatre (Seattle), the Auto & Technik Museum Sinsheim (Germany) and the Museum Victoria IMAX Theatre (Australia).


Source: IMAX Corporation