2026 Conference Professional Development Sessions
Leader: Joanie Philipp, Cosmic Picture Successful giant screen theaters do more than schedule films. They strategically program experiences that drive attendance, retention, and revenue. This session reframes film programming as a business strategy, blending audience insights with practical operational approaches and perhaps challenging a few habits along the way. Explore the fastest growing demographic in museum audiences, the 55+ crowd, a group with discretionary time, income, and curiosity. We will share practical strategies for programming, scheduling, and marketing to this audience, [...]