February 18, 2016—D3D Cinema is pleased to announce the upgrade of The Henry Ford museum’s giant screen theater to state-of-the-art digital technology. Located in Dearborn, Michigan, the new theater will be rebranded as The Henry Ford Giant Screen Experience in April 2016.

D3D has designed and will undertake a full upgrade of The Henry Ford’s cinema technology, replacing the 15/70 3D projection system with dual Christie 4K digital projectors, MasterImage 3D, a QSC 5.1 audio system and a new screen from MDI. The system will feature the first museum-based ultra-high resolution 4K projection system in the greater Detroit area, illuminating the Henry Ford’s giant screen with vibrant images of unparalleled sharpness and clarity.

“We are looking forward to enhancing our guest experience with the all-new 4K digital projection system from D3D when the new Giant Screen Experience opens at The Henry Ford this spring,” said Patricia E. Mooradian, president of The Henry Ford. “This system allows us to expand the type of innovative programming and mission-fit films we offer to our more than 1.7 million visitors.”

After a rigorous evaluation of available technologies and providers, D3D was selected by the Henry Ford to design, integrate and support the new system, part of a major project which includes a complete renovation of the giant screen auditorium. “The Henry Ford is one of the world’s truly great museums and has always been a major player in the giant screen market. We’re extremely proud to add this great institution to the growing list of museum-based venues who have partnered with D3D to make the leap to next-generation theater technology,” said Derek Threinen, Vice President of Distribution and Business Development for D3D. “Upgrading to a state-of-the-art cinema system will allow this landmark destination to take advantage of the vastly improved quality and versatility of digital exhibition, while ensuring a dramatic improvement in operational costs. More importantly for their visitors, the new digital theater system features the most stunning and lifelike cinematic experience ever, which will drive curiosity in new ideas while immersing viewers in amazing experiences and places like never before.”

About D3D Cinema

D3D Cinema offers complete digital cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities – theater design and installation, touring exhibition theaters, an award-winning library of content, and custom signature film production. D3D’s production arm produces films for D3D Cinema, IMAX® and other giant-screen and museum cinemas. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service.

D3D has become an industry leader through the design and integration of digital theater systems in large format venues for clients such as Moody Gardens, Houston Museum of Natural Science, Kentucky Science Center, Pink Palace Museum, New Mexico Museum of Natural History, Virginia Aquarium and Marine Science Center, National Naval Aviation Museum, National Museum of the United States Air Force, National Infantry Museum, USS Lexington, Whitaker Center for Science and the Arts, Putnam Museum of History and Natural Science, and the Yellowstone Giant Screen Theater, among others. D3D is headquartered in Evanston, Illinois with offices in the greater Philadelphia and New York areas, and Valencia, Spain. Visit www.d3dcinema.com


About The Henry Ford

The Henry Ford in Dearborn, Michigan is an internationally-recognized history destination that explores the American experience of innovation, resourcefulness and ingenuity that helped shape America. A national historic landmark with an unparalleled Archive of American Innovation, The Henry Ford is a force for sparking curiosity and inspiring tomorrow’s innovators. More than 1.6 million visitors annually experience its five attractions: Henry Ford Museum, Greenfield Village, The Ford Rouge Factory Tour, The Benson Ford Research Center and The Henry Ford Giant Screen Experience. A continually expanding array of content available online provides anytime, anywhere access. The Henry Ford is also home to Henry Ford Academy, a public charter high school which educates over 500 students a year on the institution’s campus. In 2014, The Henry Ford premiered its first-ever national television series, The Henry Ford’s Innovation Nation, showcasing present-day change-makers and The Henry Ford’s artifacts and unique visitor experiences. Hosted by news correspondent and humorist, Mo Rocca, this Emmy®-winning weekly half-hour show airs Saturday mornings on CBS. For more information please visit our website thehenryford.org