February 13, 2019—Giant Screen Films (GSF) has announced that Christine Tasto and Allison Hirata of CT & Co.,
have come on board to support the marketing efforts for GSF’s two upcoming
releases Cuba and Hidden
Pacific. Christine and Allison have extensive experience
in film marketing in the giant screen industry.
Christine previously served
as the Head of Film Marketing at IMAX Corporation, and after 11 years at the
company, started CT & Co. to provide entertainment marketing and publicity
services. CT & Co.’s clients have included IMAX Corporation, Warner Bros.
Pictures, Common Sense Media, 20th Century Fox among others.
Allison previously worked at
IMAX for 10 years, splitting her tenure between in field marketing and global
events working on B2B and B2C marketing events.
Christine and Allison will
be working to create comprehensive marketing plans for both films, as well as
acting as theater liaisons for programming venues to support the film releases.
“From the deepest of seas to the farthest reaches of our Universe, Allison and
I have loved engaging audiences on the power of giant screen experiences. We
look forward to supporting the GSF team, the filmmakers, and theatres on
effective strategies to launch Cuba and Hidden Pacific.”
“We are thrilled to have
Christine and Allison on board for the launches of Cuba and Hidden Pacific. They are both intimately familiar with the giant
screen market and have a true passion for the medium. I have no doubt that this
will take our film marketing to an exciting new level,” said Don Kempf,
President of GSF.
Working with CT & Co.,
GSF will be sending a monthly newsletter to provide information on asset
availability, campaign updates, announcements, and more!
ABOUT GIANT SCREEN
For over twenty years, GSF has
established itself as a pioneer in the large-format industry, producing and
distributing films that push the boundaries of the medium. Through the magic of immersive sight and sound technologies, GSF’s productions challenge the
imaginations of children and adults, offering an inspiring perspective on the
world and an unforgettable theater experience. Meaningful educational
collaboration and partnerships extend each film’s impact far beyond the
theater. The company is recognized as one of the world’s leading and most
active large-format producers and is based in Evanston,
Illinois. For additional information, visit www.gsfilms.com.
Source: Giant Screen Films