NEW! GSCA Audience Research Activation Toolkit Webinar Series 

Turning Audience Research into Action. Growing Audiences. Strengthening Theaters.

A new, four-part, members-only webinar series designed to help giant screen theaters increase attendance, maximize revenue, and unlock their full potential!

What if your theater has more growth potential than you realize? What if declining attendance isn’t simply the result of increased competition, but missed opportunities in marketing, pricing, and audience engagement?

GSCA has invested in extensive audience research to better understand who visits giant screen theaters, what motivates them, why others aren’t attending, and what theaters can do to attract more visitors.

Now it’s time to put that research to work!

We’re excited to introduce the GSCA Audience Research Activation Toolkit Webinar Series, presented by Morey Group.

Join John Morey of Morey Consulting, the research expert behind GSCA’s audience studies, for four engaging, data-driven conversations that challenge conventional thinking and offer practical strategies to help theaters succeed.

Drawing on research involving nearly 150,000 theater visitors across 82 U.S. theaters, along with national market and audience surveys, John will explore how theaters can make better business decisions, reach new audiences, strengthen their institutional value, and improve financial performance.

This isn’t just about understanding the data. It’s about using it to make meaningful changes.