Programming Screens for Success

Strategies to Increase Attendance and Maximize Your Theatre

 GSCA Webinar Tuesday, November 17 at 12:00 pm – 1:00 pm ET via Zoom

How can theatres create programming strategies that attract audiences while making the best use of their screens? This session will explore scheduling best practices, balancing documentaries with feature films, repertory titles, arthouse films, and other alternative content, and tailoring programming to each theatre’s audience and market. Attendees will learn about successful approaches emerging across the exhibition industry, practical ways to increase attendance, and trends that may shape the future of theatre programming. The session will be presented by Joe Garel, owner of Western Film Services, and will conclude with an audience Q&A.

Joe Garel is the owner of Western Film Services and a fourth-generation film-industry professional with extensive experience in theatrical exhibition and distribution. Before launching Western Film Services, Joe spent 10 years as Head Film Buyer for a leading national theater chain and held distribution roles with Sony Pictures Releasing International, MGM, and The Weinstein Company. Today, he programs approximately 128 screens nationwide and advises filmmakers and distributors on theatrical release strategy. Joe also serves as Vice President of the Will Rogers Motion Picture Pioneers Foundation.