Putting the FUN Back into Marketing
Metrics, KPIs, Data points, and Conversions… oh my! These are important for any marketing campaign, but let’s not forget the FUN!
Join Lori Rick from MacGillivray Freeman Films and Ryan Holota from the Saskatchewan Science Centre for a fast-paced, idea-packed session designed to reignite the creative spark in giant screen film marketing.
In just one hour (45 minutes of ideas + 15 minutes of discussion), the webinar will showcase fun, bold, and engaging film marketing activations from some of their campaigns—and spotlight standout ideas from giant screen theatres around the world, including:
- Tennessee Aquarium IMAX
- Cincinnati IMAX Theatre
- TELUS World of Science Edmonton
- …and more creative powerhouses in the GSCA community.
Expect practical ideas you can adapt immediately: interactive lobby activations, playful social campaigns, audience challenges, themed events, and simple touches that make films feel like events, not just screenings.
Whether you’re looking to energize your next documentary launch or surprise your regular audience with something unexpected, this session will leave you inspired—and ready to experiment.
Bring your notebook. You’ll need it.
Let’s make marketing fun again.
