The GSCA Marketing Committee is taking a hard look at where we focus our time, energy, and resources in 2026—and we need your input.

We’ve launched a short marketing survey to better understand your priorities, challenges, and the kinds of support that would be most valuable to your organization. Your responses will directly guide the committee’s work, including the rollout of two new initiatives next year: the monthly Marketing Café and a members-only marketing chat designed to connect and support marketers across the GSCA community.

This survey covers:

  • Which marketing mandates matter most to you
  • Your biggest marketing challenges and learning needs
  • What resources would help you do your job better
  • How you’d like to participate in and shape the Marketing Café

It should only take a few minutes to complete, and your perspective matters—whether you’re a full-time marketer or wearing multiple hats. Thank you for helping us build marketing programs that are practical, relevant, and member driven.

Caroline Borgudd and Ryan Holota, Marketing Committee co-chairs
On behalf of the GSCA Marketing Committee

The GSCA Marketing Café is a casual, creative meetup where GSCA members can connect, explore ideas, and support each other outside the inbox.

Why We’re Doing This

The Marketing Café is designed to help us learn from each other in an open, low-pressure environment:

  • Talk about marketing topics and trends
  • Share insights, challenges, and solutions
  • Find simple ways to collaborate with other GSCA members

How It Works

  • A 60-minute session with a quick check-in and check-out
  • Co-creative methods (including Lean Coffee) — no preparation needed
  • Open to any GSCA member, not just marketers
  • Facilitated by Caroline, Ryan, and Tammy

Details

  • Date & Time: Wednesday, February 25 at noon ET
  • Location: Zoom – Register Here!
  • Hosts: Caroline, Tammy, and Ryan from the Marketing Committee

Whether you want to exchange ideas, learn something new, or simply connect with colleagues, the Marketing Café is your space to do it.

This initiative is a friendly spin-off from the Marketing Committee — a more informal place to collaborate, chat, and grow together.

We look forward to having you with us!