July 20, 2015—IMAX and Science North in Sudbury, Ontario, have announced an agreement to install IMAX’s next-generation digital laser projection system at its IMAX® theatre. The new technology will further enhance The IMAX Experience® for the science center’s visitors.

IMAX with laser represents a quantum leap forward in cinema technology—providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. The technology will enable Science North to deliver the full array of the highest-quality IMAX digital content available. This will not only further enhance The IMAX Experience® for its patrons it will also offer the science center a competitive advantage that can serve as a catalyst for future growth.

“Today’s agreement is a fitting way to celebrate the 20th anniversary of our IMAX theatre, which has played an integral role in supporting our mission to create and market high-quality science education and entertainment experiences,” said Guy Labine, CEO of Science North. “Our investment in IMAX’s new laser system will offer our guests the most immersive and visceral cinematic experience possible. We’re excited to begin this new chapter in our partnership.”

“The momentum continues to build for our laser offering with more than 70 of the world’s most iconic museums, science centers and theatres embracing our next-generation projection technology,” said Larry O’Reilly, President, Worldwide Sales, IMAX Corporation. “Science North is a leader in the museum field, producing acclaimed documentaries and innovative exhibits that have been distributed worldwide. We are honored to commemorate our 20-year partnership by ushering in a new era of unforgettable IMAX experiences for audiences in Northern Ontario.”

Designed from the ground up for IMAX's largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a 1.43:1 aspect ratio with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded color gamut that will allow filmmakers to present more vivid and exotic colors than ever before.

The new system also includes IMAX's next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system's ability to position sounds around the audience and further ensure every seat is the best in the house.

IMAX has signed more than 71 laser system deals to date with iconic venues such as Smithsonian’s 3 IMAX theatres, (Washington, DC, and Chantilly, VA), Pacific Science Center’s Boeing® IMAX Theatre (Seattle), Museum of Discovery and Science’s AutoNation IMAX® Theatre (Fort Lauderdale) and the LG® IMAX Theatre at Darling Harbor (Sydney).

To for more information on IMAX with laser, please visit: https://www.imax.com/lasernews

Source: IMAX Corporation