December 14, 2015—On December 7, IMAX® welcomed giant screen documentary film marketing veteran Alice Casbara to its team. Casbara will manage documentary film marketing campaigns beginning with IMAX and Disney’s A Beautiful Planet as well as films from the $51 million original documentary film fund, which starts releasing new films in 2016.
Casbara is a 24-year veteran from the world’s largest independent producer and distributor, MacGillivray Freeman Films (MFF). Throughout her tenure at MFF, Casbara’s leadership and reliability established her industry-wide excellent reputation on a marketing team that earned seven Giant Screen Cinema Association (GSCA) Marketing and Creativity (MAC) Awards for best film distribution.
“We are so excited to have Alice join our team at this incredible time for IMAX documentaries” said Eileen Campbell, IMAX Chief Marketing Officer. “She brings truly unique skills and experience that complement our existing team and will benefit all of our partners, including filmmakers and exhibitors.”
“Experiencing documentary films about our world in the most immersive cinema technology is a moving experience that resonates with audiences—that is why I am drawn to return to this industry and represent IMAX. I'm excited to market a new generation of IMAX documentary films and see our theater network succeed.”

Casbara will work from IMAX’s Playa Vista Los Angeles office. Contact her at or (310) 255-5607.