Mike Lutz, Lutz Strategies, Washougal WA
Related Business Category
Biography
A 40-year veteran in providing programs and new technology to science centers, natural history museums, aquariums, theme parks, and other cultural attractions worldwide. Now developing business opportunities with advanced educational technology, including revolutionary compound curve LED screens now arriving on the immersive experience market, including high profile locations at Cosm and Sphere.
A respected industry executive leader at IMAX Corporation, Evans & Sutherland/Spitz Inc./Cosm, MacGillivray Freeman Films, and Laser Fantasy International. Known for establishing and building high level win-win strategic relationships through business integrity and an eye on inspiring cultural attraction visitors. Office in Oregon City, Oregon.
Giant Screen Professional History:
- Lutz Strategies – Principal (2023 – present)
- Evans & Sutherland, a Cosm Company – Director, Business Development (2018 – 2023)
- Imax Corporation – VP Institutional Sales and Client Services (2011- 2017)
- MacGillivray Freeman Films – President Distribution Company / SVP Business Development (1997-2011)
- Laser Fantasy International – VP Theatre Operations (1986-1997)
GSCA Service Highlights:
- Board of Directors: 2006-2010, 2012-2018, 2022-current
- Co-Founder, Distributors Interest Group: 2006
- Co-Founder Professional Development Committee: 2007-2010
- Co-Chair Marketing Task Force 2008-2010
- Chair Membership Services: 2013-2014
- Founder and Co-Chair, Industry Development Committee 2016-2018
- Co-Founder and Co-Chair, Industry Leadership Committee 2022 – current
- Member, GSCA Strategic Task Force 2030 – current
Statement of Purpose
As an active member of the giant screen community dating back to 1997, I have dedicated considerable time and energy to GSCA’s advancement. In May, 2026, I was awarded GSCA’s Outstanding Achievement Award.
Our industry faces numerous headwinds confronting all its vital members. I believe GSCA provides the world’s best forum to address these challenges. I have led or supported many GSCA strategic initiatives in the past and look to continue that work in the coming years.
Current member of the Strategic Task Force 2030
I work with 6 other Board members to create a GSCA plan to remain the leading organization in the giant screen marketplace. The plan will address industry challenges that have led to a more difficult economic climate for our Association. Our group hopes to present the report to the Board of Directors by the end of 2026.
Current Co-Chair of the Industry Leadership Committee
- I remain focused on helping organize the GSCA leadership meetings we host at Association of Science and Technology Centers (ASTC). These meetings continue to be extremely productive since the first one I initiated in 2018. I also hope to expand our connections with leaders at new places like American Alliance of Museums (AAM) and Canadian Association of Science Centers (CASC).
- I want to build upon the collaborative relationship our committee established with the International Planetarium Society (IPS) in 2023 and Dome Fest West in 2025. There are many more opportunities here for our mutual association/market benefit.
- I want to continue development developing ideas about collaborating with other organizations, especially immersive experience-oriented organizations in our cultural attraction field.