WILD about mobile! As part of their marketing strategy for the launch of Born to Be Wild 3D, Montréal Science Centre organized a creative mobile promotion to engage their target market and help break through the clutter of a multitude of events in the city that summer.

Working with the theater sponsor, TELUS, customers were able to download a few of the Born to Be Wild songs on their phones. They could also enter to win a family combo pass to the theater.