Museum of Discovery and Science in Fort Lauderdale, Florida, reached out to community partners to create two South Pacific cultural events that allowed the community to use the museum as a presentation stage to promote their culture.

A Polynesian Culture Festival was held in conjunction with the opening of Journey to the South Pacific 3D, and then four months later a big Asian-Pacific American Heritage Celebration was held.  The events added to the visitors film experience without expense to the museum.

Click here to download the presentation that Museum of Discovery and Science President and CEO Kim Cavendish will deliver during the “Marketing, Merlot, and Martinis” professional development session at the GSCA 2014 International Conference and Trade Show in Toronto.