Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to “do well by doing good.” He has helped companies around the world define their purpose and design purpose-driven strategies to grow their business, make a positive impact, and re-energize their employees. Afdhel is the co-author Good is the New Cool: Market Like You Give a Damn, as well as a regular Forbes contributor.

This keynote was presented during the GSCA 2020 Virtual Conference.