Market it and they will come, but with marketing budgets drastically reduced or even eliminated, how do you activate moviegoers and generate theatre attendance? This session will provide tips on new and inexpensive marketing tactics for launching films and energizing the theater. You’ll hear from successful theaters and outside experts about how to make your digital marketing plan more effective, including how to select the best social media channel for various target audiences, reorganize your YouTube channel, email marketing strategies, use mobile messaging to get immediate action, and how to get the most out of Google Analytics to lift search engine optimization and rankings. Remember: marketing is essential for a successful theater. It’s an investment, not an expense.

This session was presented at the GSCA 2020 Virtual Conference. 


  • Mary Jane Dodge, MacGillivray Freeman Films
  • Marlene Janetos, Consultant


  • John Affourtit, Attentive
  • Thom Benson, Tennessee Aquarium
  • Jason Gueits, iHeart Media
  • Gina Lee, California Science Center
  • Lauriane Mourdon, Old Port of Montreal
  • Michelle Personette,  Challenger Center
  • Sue Schenker,  iHeart Media
  • Melanie Simons, Ontario Science Centre
  • Debra Smul, Discovery Place