Social media marketing has moved beyond just Facebook, Twitter, and Instagram with TikTok exploding onto the scene—creating new social media superstars and opportunities for engagement and impact. In this session, we’ll take a bird’s eye view of the platform and then dive in deep with a small museum that gained more than a million followers in just a few months. Next, we’ll learn why the audience on TikTok might just be the best one to engage for real social change—if you can connect with them and inspire them. We’ll close off with a list of tips from the experts and a look at some samples from GSCA members.

Presented at the GSCA 2021 Virtual Conference. 

Session Organizer: Ryan Holota, Saskatchewan Science Centre, with special thanks to Diane Carlson, Giant Screen Cinema Consulting, and Aileen Robertson, Cosmic Picture. 


  • Jared Jones, Sacramento History Museum)
  • James Fulcher, Project Impact