It’s no surprise that the GSCA State of the Giant Screen Industry Survey consistently indicates a correlation between marketing and revenue. Theaters that market the giant screen experience and films have higher attendance and revenue than those that don’t.

Join us for the first GSCA Marketing Masterclass for tips and tools on how and when to market. During the masterclass, learners from all levels of giant screen experience will gather valuable marketing information, including:

  • What’s the first thing you do after you book a film?
  • What makes a good campaign?
  • The Media Mix and PESO
  • Promotions and Marketing on a Small Budget
  • Connecting Films to Museum Programs
  • Partnership and Sponsorship Opportunities
  • Countdowns, Calendars, and National Popcorn Day
  • The Fun and Unexpected
  • Plus plenty of time for questions and sharing ideas

Class designed and presented by:

  • Brad Lisle, Foxfire Interactive
  • Mary Jane Dodge, MacGillivray Freeman Films
  • Ryan Holota, Saskatchewan Science Centre
  • Kelly Germain, GSCA
  • Tammy Barrett, GSCA

Resources