How do we keep giant screen programming relevant in this digital age? What market trends can inform us about what today’s audiences are seeking? How do we best position our theaters in this new, post-pandemic era? These questions and more will be explored, guided by recent case studies from films such as Mesmerica and Superpower Dogs that reveal the unique power of giant screen cinema to deeply engage and inform audiences.
Presented at the GSCA 2021 Virtual Conference
Session organizer: Ed Lantz, Vortex Immersion Media
Presenters:
- Jonathan Bird, President and Cinematographer, Oceanic Research Group
- Michael Daut, Writer, Producer, Director
- Daniel Ferguson, Producer, Director, Cosmic Picture
- Kate McCallum, Producer, Vortex Immersion Media