Post COVID, many giant screen theaters have been challenged to revive attendance to their documentary films. How can theaters and distributors work together so both succeed? How can distributors best position theaters for success? And how can theaters maximize the opportunities of a film to build and sustain audience interest? Hear directly from your peers about best practices that include using social media, selling the experience, and using tried-and-true basic tactics. Included will be examples of leveraging internal resources across institutional divisions. Smart and cost-efficient approaches are the core of these marketing solutions for success. This is an informative and energizing session with valuable actionable insights.

This session was presented at the GSCA 2023 Conference in Indianapolis

Session organizers: Diane Carlson, Giant Screen Cinema Consulting; Paul Fraser, Blaze Cineworks

Distributor/Theater Presenting Partners:

  • Gina Glen, Director, Film Distribution IMAX Corporation; Neale Johantgen, IMAX Theatre Manager Indiana State Museum; Deep Sky
  • Antonietta Monteleone, President of Film Distribution, Cosmic Picture; Alexandra van der Zee, Head of Marketing and Program Manager, Museon-Omniversum; The Arctic: Our Last Great Wilderness
  • Amber Hawtin VP of Sales and Marketing, SK Films; Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre; Wings Over Water
  • Patty Collins, Director of Global Sales, MacGillivray Freeman Films; Cybele Robichaud, Director, Montreal Science Centre