In a business that has seen its fair share of challenges, especially in recent years, the relationship between a distributor and exhibitor remains one of the most important. It’s not just about sales, although that is always an important part.  It is, despite the cliché, mostly about relationships. After 30 years in film distribution, and, though not by design, having worked for IMAX Corporation, Sony Pictures, nWave Pictures, National Geographic, MacGillivray Freeman and Giant Screen Films, Mark Katz has seen and heard a thing or two about distributor exhibitor relationships. So, let’s talk about this relationship and how it has changed over the years yet also remained the same—and why it is still so important.

This session was presented by Mark Katz, Giant Screen Films/D3D Cinema, at the GSCA 2017 Conference in Chicago.