Resource Categories Capture Rate

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides Download PDF of Full Results

By Kelly Germain|2023-12-06T19:12:26+00:00June 22nd, 2023|

Box Office Rally: Creative Ways to Upsell

Improv actors Mookie Harris and Kelsey VanVoorst perform scripted and improvised scenes using real-life box office situations to propose creative ways to upsell and increase capture rate. This session was part of the GSCA Marketing Symposium held in Chicago in 2017.

By Kelly Germain|2023-12-06T17:06:55+00:00June 16th, 2023|

A Theater’s Wild Success

By Diane Carlson, Giant Screen Cinema Consulting "Long lead time is really important to extend your marketing reach through partnerships with other organizations, especially when you have limited funds. But it is also key to your own campaigns." The Royal British Columbia Museum, founded in the provincial capital, Victoria, in 1886 as the British Columbia Museum, partnered with Utah-based Destination Cinema, Inc. (DCI), to open a 369-seat IMAX theater in June of 1998, with DCI as owner and operator. Between June 1998 and [...]

By Kelly Germain|2023-12-06T22:22:03+00:00June 6th, 2023|