By Diane Carlson, Giant Screen Cinema Consulting "Long lead time is really important to extend your marketing reach through partnerships with other organizations, especially when you have limited funds. But it is also key to your own campaigns." The Royal British Columbia Museum, founded in the provincial capital, Victoria, in 1886 as the British Columbia Museum, partnered with Utah-based Destination Cinema, Inc. (DCI), to open a 369-seat IMAX theater in June of 1998, with DCI as owner and operator. Between June 1998 and [...]