Blog Post

Lessons from the Sphere

By Lori Rick, Senior Director of Marketing and Communications, MacGillivray Freeman Films "Take a look at the Sphere’s website and you’ll see how much it focuses on the 'experience' visitors will have." During the GSCA Marketing Committee’s conference call this month, our team discussed the recent opening of the Sphere in Las Vegas, and what insights, if any, we can leverage for the giant screen theater industry. Here are a few takeaways we felt were worth sharing. The giant screen experience is alive [...]

By |2023-12-06T22:13:55+00:00December 6th, 2023|

Popcorn, Sodas, and Candy…Oh, My!

By Michelle Duncan, formerly from The Tech and now at Flying Fish Exhibits "There are choices that you can make to help achieve your revenue and operational goals for your concessions stand, from pricing to product choice and even to sizing." The IMAX® Dome Theater at The Tech Museum in San Jose, California, opened in 1998. In 2003, we began to offer traditional movie concessions. I know that some institutional giant screens are just dipping their toes into the concessions world. As we [...]

By |2023-12-06T23:03:44+00:00June 6th, 2023|

The Importance of Partnerships

By Samantha Reaves, Challenger Learning Center of Tallahassee "For many of our film launches, anniversary celebrations, and community events, our success has stemmed from the combined resources, support, and enthusiasm from partnering organizations." Stronger together. Collaboration is key. There’s no “I” in “TEAM.” Chances are, you’ve heard these before, as well as many other tropes touting the importance of teamwork. There’s a reason for it: organizations who work together effectively achieve better results. In my experience at the Challenger Learning Center in Tallahassee, [...]

By |2023-12-06T22:31:41+00:00June 6th, 2023|

How Giant Screen Programming Can Expand The Opportunities for Member and Donor Engagement

By Diane Carlson, Giant Screen Cinema Consulting "Members and donors are a strategic stakeholder group, and it is beneficial to the institution as a whole for them to have a special relationship with the GS theater that transcends the transactional act of buying a ticket." There is generally a lot of discussion about how giant screen (GS) films can be linked to education or exhibit programming. There has not been as much discussion of how the theater can link to other endeavors of [...]

By |2023-12-06T22:23:43+00:00June 6th, 2023|

A Theater’s Wild Success

By Diane Carlson, Giant Screen Cinema Consulting "Long lead time is really important to extend your marketing reach through partnerships with other organizations, especially when you have limited funds. But it is also key to your own campaigns." The Royal British Columbia Museum, founded in the provincial capital, Victoria, in 1886 as the British Columbia Museum, partnered with Utah-based Destination Cinema, Inc. (DCI), to open a 369-seat IMAX theater in June of 1998, with DCI as owner and operator. Between June 1998 and [...]

By |2023-12-06T22:22:03+00:00June 6th, 2023|
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