After more than two years of refurbishment supported by an RMB 1 billion investment, the Shanghai Science and Technology Museum (SSTM) has completed the installation of the world’s first CINITY Giant Screen LED 3D theatre. The new CINITY LED direct-view system replaces the museum’s original IMAX 3D projection system and represents a major milestone in giant-screen cinema technology.

The CINITY LED giant screen measures 23.68 meters wide by 18 meters high and features a 2 mm-thick, 26% perforated LED screen. The system complies with DCI CTP 1.4.3 standards and delivers CINITY LED 4K resolution. Designed specifically for giant-screen cinema, the system supports 3D presentation, High Frame Rate (HFR), Ultra High Brightness (UHB), Wide Color Gamut (WCG), and High Dynamic Range (HDR), delivering exceptional image quality and immersion.

On January 9, 2026, the CINITY 3D system officially premiered with Horse Power 3D, co-produced by China Media Group (CMG), Shanghai Science and Technology Museum, and other partners, and produced by Plimsoll. The opening event also featured a screening of Great Bear Rainforest 3D, produced by MacGillivray Freeman Films.

“The SSTM team is incredibly proud to bring this breathtaking new experience to our museum,” said Mr. Ni, Curator of Shanghai Science and Technology Museum. “This CINITY LED giant screen allows us to inspire millions of visitors through the wonder of science and natural history, creating meaningful experiences for future generations.”

Professor Li, Chief Technology Officer of China Film Group, added: “We are pleased to have developed and installed the world’s first DCI-compliant giant-screen LED cinema featuring a 4:3 aspect ratio and a full-screen acoustically transparent LED display. We thank SSTM for its visionary partnership and leadership within the China science center community. This installation sets a new benchmark for premium giant-screen cinema experiences in Shanghai and across China.”

SSTM warmly welcomes GSCA members and industry colleagues to experience the world’s first CINITY Giant Screen LED 3D theatre. Visitors are also invited to attend SSTM’s Film Expo on 24 May 2026 and the Shanghai International Film Festival on 12 June 2026.

About Shanghai Science and Technology Museum (SSTM)

Shanghai Science and Technology Museum is Shanghai’s flagship institution for science education and public engagement. The museum operates as a modern cultural cluster that includes the Shanghai Science and Technology Museum, Shanghai Natural History Museum, and Shanghai Astronomy Museum (Planetarium).

The main museum occupies more than 68,000 square meters, with a total gross floor area of approximately 98,000 square meters. It has consistently ranked among the world’s most visited museums and has been recognized for several consecutive years as a global Top 10 museum.

Since launching a comprehensive renovation and upgrade program in early 2023—during which the main museum closed on March 31, 2023—SSTM has extensively renewed its permanent exhibitions. These span themes including energy, children’s science, materials science, classical physics, rainforest ecology, earth sustainability, robotics and artificial intelligence, the spirit of science, human health, and aviation and flight culture, complemented by a dedicated temporary exhibition gallery. The museum also features a Giant Screen Theater, Dome Theater, 4D Theater, and Wind Tunnel Theater, offering a broad range of immersive science experiences.

Guided by the core theme “Nature, Humanity, and Technology,” the Shanghai Science and Technology Museum cluster plays a central role in advancing public scientific literacy and has become a landmark destination combining education, culture, and leisure. Website: en.sstm.org.cn

About CINITY

The CINITY LED direct-view system features a 2 mm-thick, 26% perforated LED screen that complies with DCI CTP 1.4.3 standards and supports CINITY LED 4K resolution. The system enables 3D presentation, High Frame Rates up to 120 fps, Ultra High Brightness, Wide Color Gamut, and High Dynamic Range, delivering a premium large-format cinema experience.

The China premiere of Avatar 3 was held at a CINITY LED 20-meter theatre in Sanya, Hainan Island, where the format received widespread acclaim. The combination of premium filmmaking with CINITY LED’s 3D, 4K, and 48 fps presentation generated strong audience interest and industry attention. Director James Cameron praised CINITY LED during the Avatar 3 China premiere ceremony, calling it the best image quality in the world and the ideal match for his film. To date, CINITY has completed installations in 77 theatres, including 67 CINITY LED theatres in China and 10 in Germany. An additional 162 C LED theatres have been sold and are scheduled for installation in the coming year.