May 3, 2021—Promising news for the giant screen industry? As vaccines roll out, restrictions lift, and
theaters reopen, audiences have been willing to pay more for an enhanced
experience because—after a year stuck at home—”why do the
ordinary?” The expanding appetite for an enhanced theatrical experience has given
the film and exhibition business a shot of confidence and a weapon
against streamers amid devastation caused by the pandemic. Read the full article from The Hollywood Reporter here.