gscanew, Author at Giant Screen Cinema Association

The "Pandas" Marketing Campaign Repositioned Them As Not Just Cute and Cuddly But As Endangered Animals That Need Our Help

IMAX and Warner Bros. (WB) joined forces to develop a strategy including creative development, publicity, digital, exhibition, and more to reposition pandas as not just cute and cuddly animals, but as endangered animals who need our help. Infusing levity and a sense of wonder throughout the marketing campaign, IMAX and WB also reinforced the consumer value proposition: IMAX brings people together through extraordinary experiences. A major tentpole in the campaign was selecting a narrator who could appeal to a wide range of audiences, would be a [...]

The "Pandas" Marketing Campaign Repositioned Them As Not Just Cute and Cuddly But As Endangered Animals That Need Our Help2018-11-12T22:30:00+00:00

GSCA Announces Results of Its 2019 Board of Directors Election

November 9, 2018—GSCA is pleased to announce the results of the 2019 Board of Directors election. The following candidates will join the board for a two-year term beginning on January 1, 2019: Representing Institutional Theaters Caroline Borgudd, Cosmonova, Swedish Museum of Natural History Julie LaRoche, Montreal Science Centre Alan Nursall, TELUS World of Science – Edmonton Joanie Philipp, Discovery Place Representing Distributors Mary Jane Dodge, MacGillivray Freeman Films Tina Ratterman, BIG & Digital Representing Production Christian Fry, CVF Productions Phil Streather, Principal Large Format Representing Manufacturers, [...]

GSCA Announces Results of Its 2019 Board of Directors Election2018-11-09T22:07:00+00:00

GSCA Moments with Mary Jane Dodge Video Series: Greg MacGillivray

2018 is the 40th anniversary of the formation of an association for the giant screen industry, and Mary Jane Dodge at MacGillivray Freeman Films, as a member of the GSCA Member Services Committee, is helping us with a video series to share how it all began. Here's her first interview, featuring award-winning producer/director Greg MacGillivray.

GSCA Moments with Mary Jane Dodge Video Series: Greg MacGillivray2018-11-02T21:10:00+00:00

Discovery Place’s Cross-Departmental Year of the Engineer Program Introduces Over 250,000 Visitors to the Wonders of STEM

It all started with a rough cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer” with all forms of programming centering around engineering. Discovery Place’s Year of the Engineer (YOE) initiative, which spanned the 2017-2018 school year, was launched to celebrate the ingenuity and creativity of engineers and to inspire youth to consider engineering and other STEM careers to become the problem solvers of the future. Through Year of [...]

Discovery Place’s Cross-Departmental Year of the Engineer Program Introduces Over 250,000 Visitors to the Wonders of STEM2025-05-16T19:13:30+00:00

Our Long Path to the Giant Screen and Why We Think the Medium Matters

By Andrew L. Young Co-Director/Producer/DP, Backyard Wilderness Susan and I feel unbelievably fortunate to have not only finished our first Giant Screen film, Backyard Wilderness, but to have received a big nod from our peers in the industry. Ever since our first conference, the GSCA has been incredibly welcoming to us as newcomers. But before we were regulars on the scene with our three-minute teaser, back when we were still trying to choose the best marketplace for our film, Giant Screen was anything but a slam [...]

Our Long Path to the Giant Screen and Why We Think the Medium Matters2018-10-30T20:18:00+00:00

IMAX Melbourne's Big Idea to Partner with Sichuan Airlines for Pandas 3D

At the September 2017 GSCA conference in Chicago, IMAX Melbourne General Manager Richard Morrison and PR & Brand Manager Kate Piasecka met with acclaimed director Drew Fellman to discuss his latest project, a film about pandas. Drew’s passion for the film was infectious, the footage screened during the conference was incredible, and both Kate and Richard knew the film would be a hit with their audiences. Melbourne has a strong connection to China, with Chinese migration dating back to the Gold Rush in the 1850s. Today, [...]

IMAX Melbourne's Big Idea to Partner with Sichuan Airlines for Pandas 3D2018-10-24T16:17:00+00:00

Greg Foster Exits IMAX, Megan Colligan Appointed President, IMAX Entertainment and EVP, IMAX Corporation

October 17, 2018—IMAX Corp. has announced the appointment of Megan Colligan to President, IMAX Entertainment and Executive Vice President, IMAX Corporation. Reporting to Rich Gelfond, CEO of IMAX Corp., Colligan's appointment will be effective February 19, 2019, immediately following a consulting period. She will oversee IMAX's global Entertainment division and will help grow the Company's worldwide box office as well as cultivating IMAX's strategic relationships and partnerships in the entertainment industry. Colligan also will be responsible for the Company's domestic and international film slates, global distribution and programming of the IMAX theatre network and post production, quality [...]

Greg Foster Exits IMAX, Megan Colligan Appointed President, IMAX Entertainment and EVP, IMAX Corporation2018-10-17T21:19:00+00:00

IMAX Melbourne's "20 Years of IMAX" Campaign Targets Core Audience: The One Percenters

The Campaign On May 22, 2018, IMAX Melbourne Museum turned 20. To celebrate, they launched a year-long integrated brand and publicity campaign that focused on a tip shared during the 2017 GSCA Marketing Symposium: the importance of engaging with and acknowledging your core audience, your “one percenters.” Plus, they threw a huge party. Winner of the GSCA 2018 Best Theater Marketing Campaign, Melbourne's #20YearsOfIMAX suite of eye-catching assets is bold, creative and has cut through in all markets. Strategy The ultimate goal in developing this yearlong campaign was to [...]

IMAX Melbourne's "20 Years of IMAX" Campaign Targets Core Audience: The One Percenters2018-10-17T19:29:00+00:00

IMAX Victoria in the Royal BC Museum Launches Its Campaign for America's Musical Journey with a Flash

Winner of the 2018 GSCA Achievement Award for Best Film Launch by a Theater, IMAX Victoria in the Royal BC Museum launched America's Musical Journey with a flash—a flash mob, that is. With outreach to local dance groups, music schools, stores and venues, this theater created buzz by hosting four special opening screenings featuring an appearance by the film’s star, Aloe Blacc, and a special off-site concert featuring Blacc, where the only way to get tickets was by winning them in contests. Local dancegroups delighted audiences [...]

IMAX Victoria in the Royal BC Museum Launches Its Campaign for America's Musical Journey with a Flash2018-10-17T15:37:00+00:00

Thomas Wyss Joins Destination Cinema to Relaunch Film Distribution

October 16, 2018—Bob Perkins, President and CEO of Destination Cinema, Inc. (DCI), is pleased to announce that Thomas Wyss has joined the team as an advisor. Wyss, a giant screen industry veteran, will be guiding the distribution of the company’s existing library of films and advising on new opportunities. DCI films have broken industry records, received Academy Award nominations, and been noted by industry professionals as among the top giant screen films for educational and entertainment value. The films Niagara Falls, Grand Canyon and Hearst Castle continue to wow audiences [...]

Thomas Wyss Joins Destination Cinema to Relaunch Film Distribution2018-10-16T18:05:00+00:00

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