Latest Headlines

June 15, 2015—MacGillivray Freeman Films and Brand USA are pleased to announce Expedia, Inc., as the first global sponsor and exclusive online travel activation partner for America Wild: A National Parks Adventure, a new 3D film for IMAX® and other giant-screen theatres that celebrates the nation’s great outdoors. Produced by MacGillivray Freeman Films in association with Brand USA, the film is scheduled for global release on February 12, 2016, to coincide with the centennial of the U.S. National Parks next year. Through this multi-million dollar partnership, [...]

June 11, 2015—Award-winning underwater filmmaker Pawel Achtel received another accolade at the recent National Awards of the Australian Cinematographers’ Society in Hobart, winning the inaugural Bob Miller ACS Technical & Achievement Award in recognition of his ground-breaking 2D and 3D underwater camera systems.   This new award for innovation was created to honour the life and ingenuity of Australian Bob Miller, who invented and, along with his father Eric, patented the fluid head now used in tripods around the globe and set up the successful company [...]

June 9, 2015—IMAX Corporation today announced the appointment of Jason Brenek as president of its newly-formed Home Entertainment division, which is responsible for a series of IMAX global initiatives and products designed collectively to translate elements of The IMAX Experience® to the home environment setting. Brenek has also been named Executive Vice President of IMAX Corp. He will report to Robert D. Lister, IMAX's Chief Business Development Officer. In his new role, Brenek will lead the development and growth of the IMAX Home Entertainment platform that [...]

June 9, 2015—IMAX Corporation and Universal Pictures, a division of Comcast Corp., today announced that Jurassic World, the long-awaited next installment of the groundbreaking Jurassic Park series from Universal Pictures and Amblin Entertainment, will receive the widest-ever global day-and-date IMAX release, beginning June 10 in several international markets including China. Totaling more than 800 IMAX® theatres worldwide, the film's debut weekend comprises nearly 445 overseas IMAX locations, added to 364 IMAX playdates domestically on June 12. Jurassic World beats the previous day-and-date record-holder for IMAX—The Amazing Spider-Man [...]

June 4, 2015— IMAX is pleased to announce that the Auto and Technik Museum Sinsheim, in Sinsheim, Germany, will install IMAX’s next-generation digital laser projection system at its IMAX® theatre.   The Auto and Technik Museum is the largest privately-owned museum in Europe, which receives more than one million guests per year. The Museum’s IMAX theatre has served as an anchor entertainment attraction for its visitors, which enjoy acclaimed IMAX documentaries. The Auto and Technik Museum Sinsheim is also part of the same group that owns [...]

June 1, 2015—Mojo Media Solutions Pty Ltd (www.mojomediasolutions.com) and Achtel Pty Ltd (www.achtel.com) have together launched TrueBlueTM, a sophisticated optical filter that significantly improves separation of blue colours from unintended red contamination. Pawel Achtel MSc, an Australian Scientist and multiple ACS Award Winning Cinematographer, has combined his skills in mathematics and optical science to create a custom designed optical filter that significantly reduces the magenta looking blue colours seen in imagery shot using the popular RED® digital cinema cameras. In an un-modified camera, the problem is [...]

June 1, 2015—There are millions of astonishing robots in existence—and innovators at the forefront of the robot revolution are taking robotics to the next level with the new generation of these awe-inspiring machines: humanoid robots that can work like us, play like us, learn and even look like us. This summer, a new giant screen film experience from National Geographic Studios gives audiences an inside look at how hard it is to mimic what we humans can do as well as what it means to be [...]

June 1, 2015—With 120 customers in Asia and 35 systems installed in China, Evans & Sutherland has seen exciting growth in the planetarium and fulldome markets since its first system was installed in the region in 1998. Read Joe Kleiman's article in InPark Magazine here.        

May 29, 2015—IMAX Victoria in the Royal BC Museum today announced that it has received a TripAdvisor® Certificate of Excellence award. Now in its fifth year, the award celebrates excellence in hospitality and is given only to establishments that consistently achieve great reviews on TripAdvisor. Certificate of Excellence winners include accommodations, eateries and attractions located all over the world that have continually delivered a superior customer experience.  When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honourees that take into account [...]

May 29, 2015—For a medium that is so strongly connected with education, there has been little formal research on the outputs and outcomes of watching giant screen films. Although formative and summative evaluations of the films are regularly incorporated into the development and production process, research on such issues as cognition, affect and behavior had not been systematically pursued. Mary Nucci reports on how GSCA is working with NSF, ASTC, CAISE and others to gather data about the giant screen format’s potential to educate, engage and [...]