Canadian Museum of Civilization Launch of Space Station
The Canadian Museum of Civilization won the GSCA 2013 Big Idea Award for their out-of-this-world idea of getting Commander Chris Hadfield to promote the theater's launch of Space Station—from space. Commander Hadfield recorded a video message promoting the film while on board the International Space Station. Pictured here accepting the award are Michele Canto, David Henderson, and Marie-Claude Vachon. View the video here: Canadian Museum of Civilization Chris Hadfield Space Station promotion Goals and Strategies Our primary objective was to have the re-launch of the film [...]