Marketing Library

Take a trip on the wild side! IMAX Melbourne/Museum Victoria combined forces with IMAX Darling Harbour to create a major PR splash for the launch of Born to Be Wild 3D. In an effort to promote the movie on a national scale, the two partnered together to pursue a donation from a travel agency for a trip package to either Borneo or Kenya. They successfully secured a $20,000 luxury cruise for two to Borneo from Orion Expedition Cruises. Working together with shared key messaging about the [...]

The Canadian Museum of Civilization won the GSCA 2013 Big Idea Award for their out-of-this-world idea of getting Commander Chris Hadfield to promote the theater's launch of Space Station—from space. Commander Hadfield recorded a video message promoting the film while on board the International Space Station. Pictured here accepting the award are Michele Canto, David Henderson, and Marie-Claude Vachon. View the video here: Canadian Museum of Civilization Chris Hadfield Space Station promotion Goals and Strategies Our primary objective was to have the re-launch of the film [...]