Resource Categories GSCA/Industry

Theater Audience Survey

Theater Audience Survey The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Audience Survey explores audience characteristics, motivations, experiences, and impressions to uncover ways to boost attendance through marketing, messaging, and offerings. It also helps forecast demand, understand consumer [...]

Theater Audience Survey2024-10-22T16:55:21+00:00

US Market Study

US Market Study The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The US Market Survey examines characteristics of current, lapsed, and non-attending audiences in the U.S. and Canada. It identifies strategies to increase attendance, forecast demand, and understand consumer behavior, [...]

US Market Study2024-10-22T16:54:56+00:00

Final Audience Research Project Report

Final Audience Research Project Report Comprehensive Insights for GSCA Members The Final Audience Research Project Report brings together the findings from three in-depth studies: the Theater Positioning Report, US Market Study, and the Theater Audience Survey. This comprehensive report equips GSCA members with essential data and insights to enhance their strategies, attract audiences, and grow their business. Key highlights include: Target Audience Identification: Understand which audiences to focus on and how to reach them effectively. Film Selection & Pricing: Discover what types of films resonate [...]

Final Audience Research Project Report2024-10-31T12:07:56+00:00

GSCA Audience Research Project 2024

GSCA Audience Research Project 2024 Unlock Insights with GSCA’s Latest Research: Maximizing Giant Screen Theater Success The GSCA partnered with Morey Consulting to deliver essential research on the current and potential audiences for giant screen films. Since our last major survey in 2014, the industry has faced challenges like declining attendance, shifts in consumer behavior, and increasing competition from various entertainment options. This new, in-depth research aims to equip GSCA members with the insights needed to overcome these hurdles and thrive. Why This Research Matters: [...]

GSCA Audience Research Project 20242024-10-22T16:54:11+00:00

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00

State of the Giant Screen Industry, Q3 2023

A follow-up to the versions conducted in August 2022, October 2021, March 2021, and August 2020. As with the previous versions, the key contact at current and recently lapsed GSCA member organizations from all sectors of the industry (theaters, production, distribution, and related businesses) received the survey. Results of this Q3 2023 update were compiled and presented by GSCA staff during the GSCA Member Meeting held on October September 25, 2023, via Zoom. Download Presentation PDF

State of the Giant Screen Industry, Q3 20232023-12-06T17:44:24+00:00

New Models for the New Normal

Fundraising of film production budgets and distribution marketing will become increasingly more challenging in the competitive, post-COVID environment. Investors require ROI, but well-aligned sponsors present a unique opportunity to drive box office and differentiate a film’s support package when in consideration from buyers. In this session, we’ll explore the new approaches for the new realities, not only for producers and distributors, but for theaters too. The session will be broken up into three sections: The role of equity investments and sponsorships Making sponsorships work for [...]

New Models for the New Normal2023-12-06T17:50:45+00:00

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.

Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to "do well by doing good." He has helped companies around the [...]

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.2023-12-06T18:10:49+00:00

Bob Cooney: Relaunch: How Companies Are Getting Back to Business

Bob Cooney is a global keynote and virtual speaker, author, and mentor to entrepreneurs launching new companies and products into complex markets. A passionate serial entrepreneur, Bob has launched seven successful startups, including a NASDAQ-listed INC. 500 company. He speaks with more location-based entertainment executives than anyone out there, including museums, zoos, aquariums, theme parks, mainstream and indie theater chains, restaurants, and bars. His unparalleled access and decades of experience afford him unique insights into how the most successful operators are navigating these perilous post-COVID [...]

Bob Cooney: Relaunch: How Companies Are Getting Back to Business2023-12-06T19:08:07+00:00