Resource Categories Theater

Audience Focus, Marketing, and Data-Driven Action

Revealing Consumer Insights From Visitors and Non-visitors To Drive Attendance Presenter: Caroline Borgudd, Swedish Museum of Natural History, Cosmonova From in-depth interviews, learn what drives current visitors to the giant screen experience and what the barriers are for non-visitors. Gain fresh and surprising insights about what the biggest competitors to out-of-home entertainment have in common with the GS experience. These insights will help you reengage with audiences and invite new target groups to find meaning from the giant screen experience and provide encouragement for anyone [...]

By Kelly Germain|2023-12-06T17:48:40+00:00July 6th, 2023|

Energize Your Marketing Efforts: What You Can Do Now!

Market it and they will come, but with marketing budgets drastically reduced or even eliminated, how do you activate moviegoers and generate theatre attendance? This session will provide tips on new and inexpensive marketing tactics for launching films and energizing the theater. You’ll hear from successful theaters and outside experts about how to make your digital marketing plan more effective, including how to select the best social media channel for various target audiences, reorganize your YouTube channel, email marketing strategies, use mobile messaging to get [...]

By Kelly Germain|2023-12-06T17:52:15+00:00July 6th, 2023|

LED Technology for Digital Domes

Dome theaters have consistently faced the historic challenges of 1) low contrast due to light bounce across the dome surface, 2) the need for multiple projectors to create acceptable resolution, 3) low brightness due to low reflectivity of the dome surface to minimize light bounce and scatter, and 4) the maintenance of a complex projection system and cost of lamps and other consumables. Enter the LED dome. This breakthrough, game-changing technology addresses all of the historic concerns: 1) LED offers nearly unlimited contrast, 2) the [...]

By Kelly Germain|2023-12-06T17:53:49+00:00July 6th, 2023|

Theater and Filmmaking Insights: Sharing for Success, Richard Morrison, IMAX Melbourne

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

By Kelly Germain|2023-12-06T17:55:31+00:00July 6th, 2023|

Theater and Filmmaking Insights: Sharing for Success: Neale Johantgen, Indiana State Museum

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

By Kelly Germain|2023-12-06T18:09:12+00:00June 22nd, 2023|

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.

Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to "do well by doing good." He has helped companies around the [...]

By Kelly Germain|2023-12-06T18:10:49+00:00June 22nd, 2023|

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]

By Kelly Germain|2023-12-06T19:09:25+00:00June 22nd, 2023|

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

By Kelly Germain|2023-12-06T19:10:38+00:00June 22nd, 2023|

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides Download PDF of Full Results

By Kelly Germain|2023-12-06T19:12:26+00:00June 22nd, 2023|

Engaging Audiences with Innovative Virtual Programming

In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors [...]

By Kelly Germain|2023-12-06T19:14:18+00:00June 22nd, 2023|