Leading with Impact in Giant Screen Strategy
Leading with Impact in Giant Screen Strategy ASTC | September 7, 2025 Presented by GSCA & Industry Leadership Committee Purpose of the Session This CEO/C-suite session brought together science center and museum leaders to examine the evolving role of giant screen theaters. As some of the most powerful immersive tools for informal science learning, these theaters present unique opportunities to advance mission, deepen audience engagement, and grow earned revenue. The session used an interactive, Open Space format to generate peer-led discussion and collaborative problem-solving. [...]