GSCA to Conduct Extensive Audience Research in Partnership with Morey Group
September 13, 2023—The Giant Screen Cinema Association (GSCA) is excited to announce it is partnering with Morey Group to conduct extensive audience research to better understand current and potential viewers of giant screen films. The purpose of the research is to identify ways in which giant screen theaters can maximize their market potential; forecast market demand; understand consumer behavior, impressions, motivations, and barriers; track behavior and impression trends; and provide audience information that can be used to build partnerships and attract sponsors and/or investors for all GSCA members. The research will be conducted in October of this year with a full report delivered in December.