Resource Categories Theater

Revolutionizing Concessions in Giant Screen Theatres

Revolutionizing Concessions in Giant Screen Theatres Presented at the 2024 International Conference Session Organizer: Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Presenter: Larry Etter, Senior Vice President, Malco Theatres, Inc. and Director of Education, Entertainment Food and Beverage Association (formerly known as the National Association of Concessionaires) Session Overview: While ticket sales are essential, untapped revenue potential lies in a giant screen theatre’s concession. This session will explore the changing landscape of the concession stand. Session Description: The changing landscape of the concession: No [...]

Revolutionizing Concessions in Giant Screen Theatres2024-10-17T16:48:05+00:00

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00

AI-Powered Insights for Giant Screen Film Marketers

AI-Powered Insights for Giant Screen Film Marketers Presented at the 2024 International Conference Session Organizer: Brad Lisle, Foxfire Interactive Presenters: Caroline Borgudd, Senior Communication Strategist, Swedish Museum of Natural History Max Collister, Marketing and Communications Manager, SK Films Mary Jane Dodge, Senior Project Director, MacGillivray Freeman Films David Schweidel, Professor of Marketing at Emory University's Goizueta Business School Description: Kick off the session with AI marketing expert, David Schweidel, Professor of Marketing at Emory University’s Goizueta Business School. David explores how marketers can harness generative [...]

AI-Powered Insights for Giant Screen Film Marketers2024-10-17T16:08:36+00:00

Consumer Trends and Social Media Changes that Impact GS Businesses

Consumer Trends and Social Media Changes that Impact GS Businesses Presented at the 2024 International Conference Session Organizers: Thom Benson, Tennessee Aquarium Diane Carlson, Giant Screen Cinema Consulting Presenters: Megan Davey, VML, Managing Director, Strategy & Insights Nikki Hardin, VML, Managing Director, Data & Innovation Description: Do you know that consumers expect brands to offer optimism, uplift and re-enchantment? Or that 63% of consumers want brands to provide them with multisensory experiences? How about the idea that consumers will actively seek out brands that give [...]

Consumer Trends and Social Media Changes that Impact GS Businesses2024-10-17T15:29:42+00:00

Museon-Omniversum’s Award-Winning Campaign for Secrets of the Sea

By combining the film with programming and activities in the museum we allow the visitor to dive even deeper into the themes of the film Museon-Omniversum won a 2023 GSCA Achievement Award for Best Film Launch by a Theater for this launch of Secrets of the Sea. The judges noted the effectiveness of the many layers of programming that combined the film with activities and interactive experiences. Every department of the museum was invested in ensuring the film’s success and raising awareness of ocean conversation. Here’s how [...]

Museon-Omniversum’s Award-Winning Campaign for Secrets of the Sea2023-12-11T22:02:07+00:00

Masterclass Bonus: Repurposing Content

Here's a bonus clip that was not included in the Masterclass. Masterclass presenters Ryan Holota (Saskatchewan Science Centre) and Mary Jane Dodge (MacGillivray Freeman Films) discuss how to repurpose content to create multiple marketing pieces and social media posts.

Masterclass Bonus: Repurposing Content2023-12-06T22:21:16+00:00

Masterclass Bonus: In-Kind Advertising, Trailers, Posters, and Rack Cards

Here's a bonus clip that was not included in the Masterclass. Masterclass presenters Ryan Holota (Saskatchewan Science Centre) and Mary Jane Dodge (MacGillivray Freeman Films) discuss the importance of in-kind advertising, trailers, posters, and rack cards in marketing films.

Masterclass Bonus: In-Kind Advertising, Trailers, Posters, and Rack Cards2023-12-06T22:16:07+00:00

Lessons from the Sphere

By Lori Rick, Senior Director of Marketing and Communications, MacGillivray Freeman Films "Take a look at the Sphere’s website and you’ll see how much it focuses on the 'experience' visitors will have." During the GSCA Marketing Committee’s conference call this month, our team discussed the recent opening of the Sphere in Las Vegas, and what insights, if any, we can leverage for the giant screen theater industry. Here are a few takeaways we felt were worth sharing. The giant screen experience is alive [...]

Lessons from the Sphere2023-12-06T22:13:55+00:00

Marketing Masterclass

GSCA Marketing Masterclass The GSCA State of the Giant Screen Surveys consistently indicate a correlation between marketing and revenue. Theaters that market the giant screen experience and films have higher attendance and revenue than those that don't. The GSCA Marketing Masterclass showcased tips and tools on how and when to market. Learners from all levels of giant screen experience gathered valuable marketing information, including: What’s the first thing you do after you book a film? What makes a good campaign? The Media Mix and PESO [...]

Marketing Masterclass2025-06-02T17:46:59+00:00